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Bookmark this page for Marketing resources that may generate inspiration for your next print campaign.
Ten Powerful Marketing Tips for the Small Business
Print your best small ad on a postcard and mail it to prospects in your targeted market... About.com
50 Marketing Ideas for Retailers (Part 1):
Creative Marketing Ideas (#1-25)
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. About.com
What information should go on a business card and where?
Business cards serve many purposes but their primary purpose is to tell what you do and give the recipient a way to contact you. About.com
Business Cards
Hand out a little piece of yourself with cute, creative, or corporate business cards. Learn effective business card design. Get tips on fitting all that information in such a small space, the etiquette of business cards, using photos, best fonts, and layout ideas. About.com
Brochures - 5 Tips for a Great Brochure: What You Need to Know Before Printing a Brochure
With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to create their own brochures . But there are a few key tips a home business owner should know that will help your brochures look professional when it comes time for printing. About.com
Pocket Folders
Pocket folders are versatile tools that can hold presentations, annual reports, sales reports, and marketing materials. Learn why they are important and get ideas for creating and using pocket folders. About.com
Direct Marketing Basics:
Types of Direct Marketing - What is Direct Marketing and Does it Work?
Direct marketing is a staple for businesses - especially for nonprofits. About.com
How to Develop a Successful Direct Mail Marketing Ad Campaign:
Study Junk Mail to Optimize Your Own Ad Campaigns
Every insert in a direct mailing package - even for a completely different type of business from your own - is competing for the attention of the recipient. Instead of throwing away junk mail, from now on study it for "keywords," content, and layout - just as you would for website optimization. About.com
THE SAMPLE MARKETING PLAN
Print out and use the following template. About.com
Top 8 Tips for Designing Print Materials That Appeal to Mature Donors
Marketers, profit and nonprofit, continue to make grave errors in their print materials for mature audiences. Here are the top do's and don'ts of designing material to appeal to your mature readers. About.com
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